Recipe Video Campaign | Kitchen Crafted
Kitchen Crafted is a company that creates and promotes 8 signature spice blends and 2 all-natural dressings. Their main goal for this project was to highlight the versatility of the products and drive website traffic and sales. Our objective as the creative team and production company was to produce a video series that demonstrated easy-to-use recipe methods for cooks and foodies of all levels. Most importantly, our goal was to give our partner an ROI. The videos were staggered over a 3 month period (using paid and influencer marketing techniques). Kitchen Crafted saw up to a 400% increase in website traffic after each video release.
Production company: Dunn&Co.